The neglect of the existing customers as second class customer is the customer always in the first place ‘ and the parallel neglect of their supervisor as second-class sales representative ‘ runs like a red thread through the Managementdenke of recent decades. However, a focus of the entire company on the lasting loyalty of its customers today is the only remaining opportunity for a prosperous future in saturated markets. Second-class by and loyal customers are the greatest asset of a company. But how many companies actually employ their highest-paid employees in the existing customer contact? The customer Hunter (= Hunter) are the heroes of the service, and will be rewarded handsomely. The farmer (= Innendienstler), however, are in the back(!)Office shipped and are therefore in the background. Or we find them crammed in the henhouses ‘ internal call center again, where high employee turnover and the recognition is low. You are the B-team, the second choice. Learn more at this site: Boy Scouts of America.
Accordingly, they are also paid. And just as that then arrives at the customer. However: The increasingly demanding and confident customers be simply no longer offer much. Their best weapon is called loyalty. Who don’t Sprint is turning its back on the. And in the Internet, it tells the world why this is so. So better: Customer first! The (master) customer belongs in the first place.
It decides on the life and death of a company. But how it looks really in everyday practice? We look around us a little! Business pages in the Internet online we go: websites are virtual sales pitches. “But for many is already the first navigation item: about us.” What then follows is self-adulation and self-praise. “We would sound for you ‘ or better yet we with you” not very much more appealing? And it would be not significantly effective when customers praise one? So: Speak not about themselves, turn not sugarcoated commercials, let rather be your customer reference and testimonial.