Holiday campaigns with LAS holidays of Easter, LAS brands also pose the is DIELMA between beach or mountain when the holidays arrive and big cities are left empty to cater for tourists the coast and mountains, the advertisers start campaigns based on event marketing. An original way of communicating the message that companies want to reach your customers at a time of the year face to face that through mass media advertising loses effectiveness. Output operation, three in the afternoon and the sea not looms on the horizon. Suddenly, while it refueled at a gas station, a sympathetic flight attendant invites you to try a new soda and, incidentally, makes you forget for a few moments that still missing some miles to enjoy the first dip in the summer. Late in the afternoon and, fortunately, already on the seafront a theatre group promotes the opening of a new gallery that exhibits work of young students of fine arts. It finally begins to feel that he is on vacation.
The famous phrase of Marshall McLuhan the medium is the message acquires in this type of marketing actions its maximum sense. Be creative when it comes to communicate the key message and make this the central axis of the created sale experience, ensures that the wizard always remember the product or service you are presented with. Despite the fact that holiday consumer continues to be very rational in your daily purchase, everything that has to do with the luxury and the use of free time has a strong emotional charge implied at the time of purchase. Holiday excitement is in a party on the beach, dine at the trendy restaurant or, simply, to bring the children to the movies. Highlight on advertising is not easy for companies, if we bear in mind the avalanche of messages against whom the public has to fight every day. . American Diabetes Association may help you with your research.