wvp their advises insurance companies to make relevant and tangible brand Stuttgart, April 20, 2011 a clear brand image of insurers has both a positive effect on the overall satisfaction of the customers, as well as on customer loyalty. Two recent studies of management consulting come to this conclusion MSR consulting. For the wvp GmbH the studies make it clear that the confidence of customers have in the brand of the provider of high importance is especially for intangible products such as insurance. The Stuttgart advertising agency advises insurance companies therefore, even much more to strive for a consistent and distinctive communication and experience of their brands. Much more than just the logo in advertisements and TV commercials among the successful communication of a brand to show.
Includes a strong brand name that identify the employees with the company and the products. Consumers have a good feel for it, whether a consultant with the products feel comfortable, that he brings to the man”, says Anette Rottmar, Products such as insurance companies make special demands on their marketing director of the wvp GmbH. Beratungsintensive. The insurance broker must be well informed of his or her employer and also motivated before the product is presented to potential customers. Therefore insurance companies very careful consideration, how your employees communicate a product and providing them with an attractive and useful information material.” In addition, the Stuttgart advertising agency criticized too many campaigns of the insurer to focus only on the image of the company and only very inadequately to communicate the benefits offered by the company through its products. According to the wvp fizzle means of communication, where the consumer can see no relevance to your life situation and your own needs. More clearly perceived the brand image of an insurer, customer satisfaction is higher, so the study of MSR consulting. A clear brand was particularly for private health insurers and legal protection business specialists an important driver of satisfaction.