Often, the goal of viral marketing campaigns is to generate media coverage with stories “unusual” for a much higher value than advertising budget for the advertising company. The term “viral advertising” refers to the idea that people pass on and share fun and interesting content. This technique is often sponsored by a brand that seeks to generate awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even texts. For even more details, read what Nieman Foundation says on the issue. The increasing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost (compared to direct mail campaigns), good targeting and high response rate and high. The main advantage of this form of marketing is its ability to get a lot of interested people at a low cost. Ralph Wilson, a consultant specialist in American marketing, which are the elements that must be present to enforce this strategy.
Recognizes six elements: 1. Offer a product or value service to your prospects 2. – That must be very defined and easy to transmit 3. – Which can be climbed rapidly in April. – And after exploit common motivations and behaviors 5. – Through the use of existing communication networks 6. – Achieves its mission by using the resources of others. Of course, it is important in their step knowing the use of human motivation, which is vital for any viral marketing plan.
If the transmission of their service can exploit feelings of belonging, status, popularity, will have achieved the objective. And thanks to the Internet considering that man is a social being. It is estimated that a person moves within a circle of 8 to 12 people: friends, family, associates, etc. But, depending on certain social position, this network can be hundreds or thousands of people. A waitress, for example, can communicate with hundreds of customers a week. Marketers specialized in multilevel or network marketing are very familiar the power of these human networks. The same applies to the Internet that are surrounded by a circle of friends whose number can be very important. Learn how to convey their message through these networks and quickly achieved “contagion.” Keep in mind also A as we indicated Wikipedia, the transmission of viral marketing can occur in various forms Web-to-mouth : writing a web-based form that converts information into a mail message sent to the addresses listed . Email to Mouth: A very common is spontaneous forwarding emails, and jokes, hobbies and pictures “committed.” MI Word of mouth to mouth: perhaps the mode of transmission with a higher growth rate, is the sending of hyperlinks using instant messaging programs. This method is popular with many young people. Rewarding references: Sometimes marketing companies offer rewards for users to send addresses of, favoring either method discussed above. Communication protocol: In amateur radio operators on each side of the conversation often exchange QSL cards. The communication protocol provides that every person will send your QSL information for another. If this information includes an exchange of QSL cards prior, then the base address of the exchange will grow exponentially. Bluetooth: The widespread use of mobile phones with Bluetooth support (which allows free communication between them) can be transmitted between terminals virally all types of content, including promotional videos.