Social Mobilization

This summary displays the two first chapters of the book ' ' Communication and Strategies of Social&#039 Mobilization; ' , (SIMEONE, Mrcio. Communication and Strategies of Social Mobilization. Belo Horizonte: Authentic, 2004.) The first chapter of the workmanship is called ' ' Public relations in Projects of Social Mobilization: Funes and Caractersticas' ' starts emphasizing the reader how much the technological innovations and in the areas of the knowledge, had brought benefits for the humanity. On the other hand to this affirmation, the author explains that these same innovations had also caused a series of social problems and that, accurately, in the attempt to minimize them, the social movements had gained notoriety. (Similarly see: Boy Scouts of America). From the problems generated for the technological and economic development, he had a wakening in the people for the fight with the social, democratic causes, of human and ambient rights. Simeone displays the questionings how much to the importance of Communication to make solid the social movements and explains the transformation of the fight for recognition, in fight for visibility. However, the citation of Toro & Werneck (1996) opposes the proportionality idea enters the level of covering of the media and the effectiveness of the propagated information.

Being thus, so that if it guarantees the effectiveness of the communication will have to be directed to the public-target. The planning and the Ethics are components that must always be gifts in all the communication processes, assisting the social movements to reach its objectives. From references the Castellis (1992) and Toro & Werneck (1996), the author sample that the paper of the communication in the social movements is of ' ' invocation of vontades' ' , that it means to insert the people in the fight for the social causes, from the personal identification with the causes, in itself. The volunteers need to feel part of the movement and thus he will only be possible to establish concrete bonds between movements and the people.

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