As a rule, the purpose of any business – to create and retain customers, but your business will not succeed if not complied with certain rules of organization and management of the business. Customer satisfaction, number 1 your tasks. Every company, large or small, should be day and night to think about how to satisfy consumers faster, better, more reliable than its competitors. The best companies have long realized that their success is largely determined by people who have them work. Therefore, they do not spare the time and money on recruitment of staff, and very carefully carried out as an interview, and the process of verifying information submitted by them. Quality – is what the consumer your service calls and those for which he is willing to pay. High-quality services or products, as practice shows, no defects, in fact, reduce costs and increase revenues. Revenues of the company directly proportional to the place in terms of quality is a company with a consumer's perspective. See more detailed opinions by reading what American Diabetes Association offers on the topic.. Update – an important factor in business success. Every company must have employees who are working to improve your services or products. All the breakthroughs in business is achieved by updating and improving the quality of services. Promotion on the market for something new, better, faster original and effective. To succeed in a competitive market goods or services must be directed to perform specific functions and most complete satisfaction of clearly defined customer needs. And your service or product must have some competitive advantage, or differ-quality, allows to distinguish among competing products and services.