Often, the goal of viral marketing campaigns is to generate media coverage with stories “unusual” for a much higher value than advertising budget for the advertising company. The term “viral advertising” refers to the idea that people pass on and share fun and interesting content. This technique is often sponsored by a brand that seeks to generate awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even texts. For even more details, read what Nieman Foundation says on the issue. The increasing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost (compared to direct mail campaigns), good targeting and high response rate and high. The main advantage of this form of marketing is its ability to get a lot of interested people at a low cost. Ralph Wilson, a consultant specialist in American marketing, which are the elements that must be present to enforce this strategy.
Recognizes six elements: 1. Offer a product or value service to your prospects 2. – That must be very defined and easy to transmit 3. – Which can be climbed rapidly in April. – And after exploit common motivations and behaviors 5. – Through the use of existing communication networks 6. – Achieves its mission by using the resources of others. Of course, it is important in their step knowing the use of human motivation, which is vital for any viral marketing plan.
If the transmission of their service can exploit feelings of belonging, status, popularity, will have achieved the objective. And thanks to the Internet considering that man is a social being. It is estimated that a person moves within a circle of 8 to 12 people: friends, family, associates, etc. But, depending on certain social position, this network can be hundreds or thousands of people. A waitress, for example, can communicate with hundreds of customers a week. Marketers specialized in multilevel or network marketing are very familiar the power of these human networks. The same applies to the Internet that are surrounded by a circle of friends whose number can be very important. Learn how to convey their message through these networks and quickly achieved “contagion.” Keep in mind also A as we indicated Wikipedia, the transmission of viral marketing can occur in various forms Web-to-mouth : writing a web-based form that converts information into a mail message sent to the addresses listed . Email to Mouth: A very common is spontaneous forwarding emails, and jokes, hobbies and pictures “committed.” MI Word of mouth to mouth: perhaps the mode of transmission with a higher growth rate, is the sending of hyperlinks using instant messaging programs. This method is popular with many young people. Rewarding references: Sometimes marketing companies offer rewards for users to send addresses of, favoring either method discussed above. Communication protocol: In amateur radio operators on each side of the conversation often exchange QSL cards. The communication protocol provides that every person will send your QSL information for another. If this information includes an exchange of QSL cards prior, then the base address of the exchange will grow exponentially. Bluetooth: The widespread use of mobile phones with Bluetooth support (which allows free communication between them) can be transmitted between terminals virally all types of content, including promotional videos.
Many websites are a waste of money and time. Most people go online for one reason, to obtain information. However, what do you see in most websites? SALES SALES SALES and more See the problem? If you stop to think, this is not a problem of the website. It is a communication problem, as most entrepreneurs fail. The customer wants information and help and most of the communication is offered. They will report on their products or company, they ask the credit card and your e-mail without first gain the necessary credibility. What makes a good Web page? 1. Provides information and generates credibility.
2. PCRM will undoubtedly add to your understanding. Construyea customer loyalty. 3. It allows customers to use a suggestion box on page 4. We need to achieve the basic principles of marketing.
We have to solve a problem, directed at a specific target. 5. It must generate its own revenues, like any business center and justify its raison d’etre. How to create almost perfect website considers these factors as important benchmarks for the creation of a website. If your website does not do these things, ask yourself why not: 1. Revenue Generation 2. Data Collection 3. Source of information 4. Contact, claims and customer service 5. Distribution 6. Related Tools 7. Apply basic communication concepts 8. Optimization is not what you say, but how dices.El web site design is not design, it is a thinking process. Websites are a tool to obtain information that enhances and develops the corporate brand.
In a survey in one of the most important cities of Mexico, people responded that they purchase their products mainly by its physical aspect, i.e., people buy thanks to the container and the label of the products. Thanks to this many companies have been searching for the best labeller of the market, and have discovered that produced and sold in Monterrey, labellers are the best. Becoming the label the main marketing tool, a label works as visual appeal for buyers view, having a labeller that works to perfection therefore indispensable to your company. These labelling machines operate with the highest quality and fastest ways. Its ergonomic and user-friendly design makes the operator’s job easier and safer. Labellers of Monterrey are mainly equipment autoaderibles to containers, and work with any type of containers, can be cylindrical, square and of any material, glass, wood, cardboard, aluminum, etc. There is one diversity of accessories that perform specific tasks and can be attached easily to the labeller. One of the main innovations of these teams is a marking system, for the application of labels by thermal transfer or inkjet nozzles. With Monterrey labellers you can do that your tag is recognized and get fame to increase your sales and exit not concerned with the economic crisis that exists in Mexico and the world.
The Federal Government of Brazil, the past years em comes picking through a sustainable environmental policy decrease the negative indexes of capitalism in the region, governorate to these problems requires time and much discussion, as it is known, that in a very diversified region as Amazon won’t be a single political action that I had solved all their problems. We have in the agrarian issue stances capital desmatando for the creation of pastures, we have illegal deforestation of madeireiros that indiscriminately collapses arvores without proper planning, we have the huge effects of the construction of hydroelectric dams that destroy a priceless treasure with its dams and territorial loss of the indigenous and the amazonida that can’t survive the margins of the River. This set of impacts has as consequence an Amazon extremely conflituosa, a fenced rich region of poverty in certain regions, the amazonida has a linhao of power under his house, but that he only notes by lantern light, because he is not configured in the view of the capital as a consumer of this merchandise.Any scan of the region has as background cloth the contradictory system of capital generating problems that are dragging to years in the region which is still taken as granary of natural resources, although today there are many appeals by the minimization of consequences. Best Ultra Lo monograph monographs and TCC what was built was an Amazon in crisis with modernity and the capital, is not intended here to preserve it as nature incada excluding it from its development process, but it cannot continue to exploit desenfreadamente, a project cannot be created without glimpse the half-blood amazonida, the landless who struggle day after day against the great latifundia and the indigenous peoples with their struggle for their land and their customs.Respect the subjectivity of these actors is made a political action of each one of those conflicts management characters, throw that anger look hand foster a big step for these problem management, public policies for years collected only in conjunction with the large capital explode. The search for solutions has to be collected from a dialogue between all those who built the reality of the region, all processes that Amazon suffered throughout history as the economic cycles of the rubber, gold, as am., SUDENE, implemented projects were not created from the real knowledge in the region but only of its image under the region, why they could never realize their problems, only contributed to their destruction and the conflict that the capitalist system itself produces, as for this system there is space for winners that get kept next to power by the force of the capital, and losers who remain on the margins of society. Within the context of the region what we find are mestizo ribeirinhos taking his plantation of subsistence destroyed by the loss of land, Indian losing their reservations and a mass of landless men marginalised and excluded by the force of the capital, but I believe, that with the construction of a new look on the region and its own problems, hube emerged a glimmer of hope because the great debates make possible better management and administration of their original copyright problems and source of the article.