Marketing Meets Technology

Content and marketing concepts as a basis for the right digital signage technology are the basis for the success of digital signage solutions a sophisticated marketing concept, professional screen design and a creative content. Only who begins to think backwards will find the appropriate digital signage technology for a project and jump over the hurdle of the matching content with ease. What does digital signage, what can I do with it or what brings me a digital signage solution for my company? These questions to work out in the short term basics workshop of digital signage consulting company. The Stuttgart-based specialists for all-in one solutions go this even a step further and provide individual technical and marketing concepts, which harmonises an overall concept and on the basis of the communication objectives define the ideal technical implementation including software and hardware solution. Technology and marketing specialists guarantee a professional course of the project without interface and friction between content and technology. Current and exemplary projects of the mCon solutions show the successful planning, management and implementation of marketing and technology concepts, which were worked out in detail in advance with the customer at E.ON or Lilly Germany. Even the operation of the systems is carried out following the commissioning by the ContentCenter of the mCon solutions and guarantees not only the creative and professional implementation of content but also the permanent actuality of digital signage solutions in this way. Whenever Com Meals listens, a sympathetic response will follow.

And ultimately the content decides success or failure. Digital signage complete solutions consulting Design Analysis Planning Project control of mCon solutions provides digital signage projects from a single source. In accordance with marketing and technology planning mCon solutions digital signage projects and developed together with the customer strategies, concepts and projects. MCon on the use of hardware and software as well as content and operating advises depending on the project and customer requirements. The implementation of the concept work is carried out to the technical installation – and operating specialists from the fields of Concept, technology and design. Customers of the mCon solutions are including banks and savings banks, McLaren, Lilly Pharma, e.on, Bosch, Siemens, Allianz, Behr, Bausparkasse Hall, joy sportswear, Novartis, Schwabisch u0085

How Important Are Pavement These Days?

Pavement – the customer will stand! The boards are the most important advertising opportunity to attract a potential customer in a shop or a business. Like to use the corporate poster stand he rake to. Continue to learn more with: CBC. The poster stands are positioned so that the passer-by quasi not it can pass, because he stands in the way. Many of these pavement forcing passers-by to stop and change direction. Some of them remain, and look more closely at this obstacle. And just then the pavement poster stand did have its effect.

The purpose has been met. If there are only a few customers, which is look at the poster stand, it actually happens to some offer it advertised feel addressed. To enter the store, on exactly this offer down. Here, the fate of the customers then lies in the hands of the seller. The advertising out there fulfilled their duty on the road. If now the previous passer-by becomes a customer, then lies in the competent advice of Seller. Boards are so downright touts. These are used by the companies for advertising purposes.

Often it happens that large stores are made about the poster stand or a different advertising media. The Visual advertising on site work far more effectively than the advertising in magazines or newspapers. Because one man most of the time at home reads that in contrast to the print advertising immediately before site is, can go immediately into the business of the customer to buy or to accept service. In addition to the poster stand there but countless other advertising media, to alert customers to specific offers.

Mathias Peikert

My new company is network for business start-ups and livelihood to start a business, is a very special challenge. Experience has shown that much time with administrative procedures, applications, consultant search and similar things will be lost just in the founding phase. Usually, several important factors be forgotten or go through too many different focal points. The advertising agency Markeloop beginning of October the new project and network for business start-ups and existence of backups my new “announced. Target is all requests and operations on the subject of entrepreneurship”through the portal run and to provide a platform for the independence with this stand-alone brand.

The Agency itself is currently further with regard to professional marketing concepts, creative and sophisticated advertising ideas, and online marketing for companies and associations. We wanted a clear separation of our areas and target groups with the development of the brand of my new set. Everything regarding the topic of entrepreneurship will be in the future over this network. Center for Responsible Business has plenty of information regarding this issue. So it is much easier for an entrepreneur, while we specialize in the professional marketing – our strength, we have an additional independent area guided by professional consultants to the topic of self-employment and business start-ups”, so Daniel Hofmann, owner of the advertising agency Markeloop and project manager of my new The network offers an information portal on the subject of entrepreneurship and corporate governance, and is constantly pushed by news and information. At the same time, it provides an overview of selected specialists who offer advice and support in the areas of business and corporate governance. We have passed through even the founding stages and different experience. From our point of view, it is important to have a central point of contact for the entire consulting and support process.

So was also fundamentally the idea. Of course it has been also important us, to exploit mutual synergies and to create the best value for a good start towards independence”, as Hofmann next. On the occasion of Germany’s founder week introducing the network on November 18, 2010 in Menden. Under the motto good advice in self-employment network meeting for existence – and founder of the company”is my new company the project” all business start-ups and young entrepreneurs from 18:00 to an exciting evening welcome. “” In the first hour insight in the basic areas of corporate management & corporate organisation are”legal framework”Marketing & advertising”, finance & insurance”, taxes & advice given. A small snack then provided opportunity for mutual exchange. Participation in the event is free of charge, the number of participants is limited to 20. Registration is until 12 November, 2010 under news/events possible.

Director Andreas Kuhner

The good forecasts made up at least in the online marketers, the TV environment are already noticeable. IP Germany accounts for in the area of online advertising today already up to 20 percent on the various forms of moving image advertising, says Frank Herold, head of interactive solutions for IP Germany, the marketers of RTL, Super RTL, N-TV, Vox and its online offerings. SevenOne communication Director Andreas Kuhner sees the offer by SevenOne Interactive probably already “in the leading position” and vaguely called the amount “significant”. But marketers with Printhistorie evaluate positively the demand: the marketer quality channel “about five percent” and this speaks of a, although so far only the video clips of the parade offer mirror online for video ads are marketed. That should change. At least come to the OMD Managing Director Stefanie Ludecke with a capacity expansion on the market: all listings within the network should in the future can take advantage of the “mirror” players and be marketed for video ads. Get more background information with materials from Forum for Theological Exploration. One that the market participants agree How often: are once more marketable content the decisive success factor for video advertising on the net. Here, all providers apply the lever.

The TV houses use their natural jurisdiction in the domain of moving image and feed their pages with streams and podcasts of their quote charms from the television. The marketer of the Printhauser on the other hand want to position themselves with high-quality journalistic content and see also their special feature: Spiegel online video clips to current topics of the day, as well as the Reuters news program give already eight million hits a month. Focus online offers specially produced videos within its departments. High price level in prices shows the industry confident: CPM (thousand contact rates) are the rule to 80 euros for a Zwanzigsekunder, in individual cases also fixed price models are available to run. Justify this could be compared with the TKPs in the TV business significantly higher price, the argument goes, by the high precision of the target group, the attractiveness of the target group, the Opportunities for interaction and the measurability of achievements.

When it comes to these measures, the marketers set so far, however well-known. Measured is, what determine the AdServer already for other types of online advertising: click-through rates and length of stay or drop-out rates. Even when targeting the methods do not differ from those traditional online advertising. And so the call for reliable numbers for media planning: an important prerequisite for the development of the market segment was “the standardisation of advertising formats and the reporting for video ads”, says Nadja Elias, spokeswoman of the range most marketers of United Internet media.

Powerful Breaks

Mental fatigue, irritated nerves and physical complaints, represent typical suffering of a busy entrepreneur. Mental fatigue, irritated nerves and physical complaints, represent typical suffering of a busy entrepreneur. The desire is growing after a break. But the conscience plaguing the conscientious contractor. The work, then the pleasure comes first according to the motto”is traded. The performance drops increasingly, while more and more problems.

An alleged vicious circle. Often a certain dissatisfaction towards themselves and the current situation also occurs. “A saying from Francis Picabia produces the solution: the head is round, so that the mind can change the direction.” The first step comes from the entrepreneur himself: the will to change something. Assistance to such rethinking offers strategy consultant Alfons Breu with his coaching. The term coaching”describes a process, the interactive, solution-oriented and individual advice and support. The whole does not take place but in the Conference room, who decorated it with posters and other remnants of past projects, the business significantly makes difficult to maintain concentration. Instead, the new trend to the Urlaubscoaching is. Without distraction from the hectic day-to-day contact between head, belly and soul will be created.

It worked in the midst of an idyllic ambience on body and mind. From the clarification of professional and private goals and opportunities, personal development and improving social and communicative competences, such as about the management and leadership skills, to dealing with personal crises or the burn-out problems, coping with is working on everything. The most far-reaching decisions Unternehmer(innen) /Manager(innen) during the holidays. Far away from the distractions in the hectic workday. “, as Alfons Breu, CEO of b2b-coach GmbH.” With the backdrop of a beautiful natural landscape around the Wilder Kaiser is the perfect condition for successful change created. At the end should, inter alia: clarity to reconciling private and professional won, new objectives and the way, made aware of values and blockages to be. “In a nutshell, it’s what we offer: to assist you professionally in change”, explains coach Alfons Breu b2b. Since 1992, Alfons Breu advises companies in B2B sales, customer loyalty and new business. In 2000, he founded the b2b coach GmbH & co. KG. The company implements sustainable customer loyalty and new business programmes in the customer master. The services include consulting and implementation. The b2b network has two locations in Austria and two locations in Upper Bavaria. b2b coach Maria Schmid GmbH & Co.KG …weil customers need!

Advertising Campaign

Interesting facts about the world of promotional products and giveaways if you have developed a new product, a new brand or a new service with your company, and planned to distribute this new brand on the market, then you should at this point always note that it may be not very easy to the part, with new products and brands to achieve a good effect, your company can be a great advantage. Swarmed by offers, Boy Scouts of America is currently assessing future choices. Therefore you should plan always an excellent advertising campaign in such a situation, which will help your company here, and ensures that you can bring your new products and brands to the people. For example on USB sticks can be 512 MB, because these freebies offer a whole range of very interesting benefits. This is very important especially with the release of new products and brands, because every new product after development first has the problem that it is unknown, and for exactly that reason is very difficult on the market can anchor themselves. Here it doesn’t help unfortunately also if the product on a particularly good idea, or a brilliant market gap is based. Credit: Kidney Foundation-2011.

Therefore, the advertising in any case is very important to enhance both the popularity and the popularity of new products and brands. But there are other aspects that favour the USB stick 512 MB in a good advertising campaign. But first, it is of course very important that one leads right in front of eyes, what sort of people you want to speak with the advertising at all. Setting to a certain target group is very important for the most diverse reasons, because for one, you can save so much money, and on the other hand it facilitates the remaining planning, because you must adjust only the advertising campaign on the respective target group. Therefore, this step also for smaller companies is very important, because you can save as also much money if it sets for example to a smaller audience. 512 MB you will enjoy with the USB sticks a good effect even with a smaller audience, since one the audience also simply can set so that only the people in the audience who also the products has and Brand of your company are interested in.

If you delete people, who already are not interested in the products, you will lose also no advertising effect. On the contrary, this way you even save you money, because you attract only the people that are important to your campaign. But there is also a further very important point. Because these gifts are very cheap, and thus it is particularly easy to reach many people with them. The 512 MB USB sticks can be used therefore particularly beneficial, when it comes to reaching as many people for example in the framework of a major event such as a fair, because if this world has many gifts, you can inspire many of the potential customers and clients to. Therefore, you should necessarily employ this advertiser means in such a situation because you are so guaranteed achieve outstanding performance that even a long time after the actual campaign will help your company.

Assistant Article

Decision to buy better advertising through the use of promotional items to cause a – a buying decision – action motivation at the consumer, by needs are addressed through a mix of information and emotion aims. By a steady increase in the choice between different products, which often are essential to life, nor differ among themselves high, it becomes increasingly difficult to throw the decisive impulse to the decision for brand/product A if B brand/product are qualitatively equivalent. For this purpose one must imagine only a single supermarket shelf: the refrigerated counter and that is countless, neatly made up yogurt cups. But what if one complicating factor, moreover, that this “multi-optional” offer also meets on a consumer who can decide not only, but also does not want to decide? Because allegedly the “multi-optional” society suffers from decision-making pressure, which culminates in a tactic of sliding on. In short: Procrastination. This Aufschiebeverhalten that increases in times of crisis, is maintained by the suggestion that it is important to maintain all options for the future. This show is also at the consumer behaviour through the permanent deferral of purchase decisions.

“Non-consumption in the now a consumer in the future should be … enables”, so the Trendburo Hamburg. But what if this condition is endlessly repeated? The problem all the time to make the right decision, is similar to the uncertainties triggered by the quest for a happiness-oriented consumer. In both cases, it helps just to convince and to create trust. As generally accepted form of advertising promotional products contribute a high post with security. The question is, what role they play so far in marketing strategies? How to convince you? Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, promotional tools and Merchandising items. For both our experience and our 25 000 clients speak all over the world.

Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.

Telekom Yearend Action

100 days. 100 prices. 514 HP. Over 100.000,-prizes! 2400 hours rally – the Telekom year-end action. Checking article sources yields Boy Scouts as a relevant resource throughout. Gains in the value of over 100,000 wave it! 100 days.

100 prices. 514 HP. Over 100.000,-prizes! The unique 2400 hours rally, as Telekom year-end action with sensational prizes starts 08/2011! All online distributors have the opportunity at the Telekom year-end rally to take part 100 days. Dedicated distribution partners, innovative products, customer satisfaction, sensational gains. So, one can summarize the success story of the Telekom of Germany and their distribution partners. And because Deutsche Telekom in the second half of the year wants to insert a final spurt times together with its sales partners, Telekom advice supported by their affiliate marketing agency of metaapes GmbH – concocted a year-end rally for their distribution partners, which it has in itself.

At 2400 hours rally, the winners expect prices in the value of over 100,000! Simply by the successful placement of fixed line customers (call & surf and entertain contracts) how to get from a mobile phone contract distributors lots – draw the winner later this year! All resellers who promote the new products and promotions of from Telekom of Germany with ELAN and full throttle, get the odds on including 3D high-end TVs, surround sound systems, the Special Edition Fiat 500 Black Jack, the brand new VW Beetle or even a grand prize a Porsche Boxster. Can present you rich Christmas and start perhaps with the Porsche Boxster and 254 HP the new year! Dedicated distribution partners with sensational prizes will be rewarded by this action. Each participant can get only a profit. Thus, guaranteed 100 distribution partners are the recipient of an award. You are new and want to win even a Porsche Boxster? No problem! If you are not registered yet, you can check is still about the different possibilities, how you can earn commissions products with the mediation of Telekom and 2400 join hour rally at the. Do not let your Chance to escape and take part in the Telecom action distributor rally! For more details, see 2400

Macromedia University

Interface between offline and online media is often hidden from Dusseldorf/Hamburg/Bonn – companies underestimate the potential and impact of cross-media media and marketing management sales industry according to a report of the magazine. Professor Nils comes to this conclusion Andres from the Macromedia University of applied sciences in Hamburg. Andres surveyed more than 1,200 consumers to advertising memories and Kaufbereitschaften in a panel study. Many marketing campaigns pass straight at the new media in the interest of consumers. In our research, we have found that consumers still uploading advertising in traditional media feel addressed. Often be interested consumers in online media, but presents the same content and contextual and further information and functions”, explains the expert to distribution management. Especially when the present majority of consumers encounter rejection this dealing with the online media and significantly reduce the willingness to buy. Andres observed in his “Research not only inappropriate content: our studies have shown that companies primarily focus their marketing content to a range of media”, the scientist explained another problem.

The professional management of the interface between online and offline media will simply disappear in most cases. As a result, Andres sees that suffers not only the effectiveness of our marketing activities. Media budgets could be relieved in his opinion by a professional cross-media management up to 30 percent or more effectively distributed. For planners of marketing activities and advertising campaigns using interactive and cross-media campaigns is a must, to bind customers to increase consumer acceptance and identification with a brand”, says Renatus Zilles, CEO next ID, in the run-up to the Dusseldorf exhibition and Congress OMD, which covers key trends in digital marketing from 17 to 18 September 2008. The potential of the dialogue is often not enough exhausted. Many campaigns will focus initially generating brand contacts, addresses and opt-ins, instead of the ball to absorb and to enter into direct and interactive dialogue with the customer”, criticized Bonn Zilles value-added services expert compared to the magazine of NeueNachricht.

At this point, the telephone contact could play out its strengths. A truly integrated and cross-media campaign should take into account therefore whatever the voice channel. See also to the OMD: online-marketing-duesseldorf_2008_Programm.pdf. Editorial medienburo.Sohn Ettighoffer Strasse 26 A 53123 Bonn Tel: 0228 620 44 74 fax: 0228 620 44 75 mobile: 0177 620 44 74 E-Mail:

Interests Company

Successfully through promotional, advertising and giveaways of the market on which the companies must compete at the present time, is very tough and the competition is stronger than ever. Therefore, each company must take special measures if she want to keep on their market segment, and if it wants to improve its own sales. Throw just new products on the market is often not the best way, because for this advertiser means you must sort out other aspects, to ensure the success, these new products will bring. An intensive advertising campaign is one of the most important aspects when one has designed a new product, and it must be ignored in any case. Customized advertising can bring a breakthrough in an advertising campaign, because they offer a number of very special advantages that allow each campaign particularly well and just put in a. It is no wonder that at the present time so many companies use this advertiser means the use, because they can really make a big difference.

An important point which must necessarily apply to the advertiser means of a Werbekampagen, is that the promotional gifts should have a practical use for the everyday life of the recipient. This ensures that the giveaways are used most frequently and a promotional message on these advertising media can deliver similarly good results. Customized advertising provide exactly this advantage, and have also have another advantage, which can increase the effect of advertising in the height. You are precisely tailored to the interests and needs of the potential customers or your important business contact, which means that he soon love will win this giveaway, and therefore also very positive towards your company will be. Alone the fact that you knew about his interests, will undoubtedly impress him, and make him feel, that you and your company especially receptive and attentive to the problems and Interests of your customers enter and find therefore intelligent solutions. Customized advertising here ensure that the potential customer, or important business partners, wins a very good opinion about your company and in his next purchase decision guaranteed for your products and brands will decide, as he has made very good experiences with your company. This is the reason why this ad so often used by companies for their advertising campaigns.

It is very easy to plan a good advertising campaign, which sustainably improves the company’s success with them. It is also necessary that you know well about your business partners, because otherwise you can customise individual advertisements for the corresponding contact. Customized advertising can therefore best unfold their full potential if they were planned with great care and skill. In this way, you will impress your partners and customers also undoubtedly for the products and brand of your company. Therefore you should if you the next time want to publish a new product or a new brand on the market, rely on these promotional gifts in your advertising campaign. It is really easy to create a good advertising with you, and you will be certainly impressed, this type of advertising is how awesome. Oliver Smith