Who has a site, especially the first site that is created, tends to become quite obsessive with respect to the performance from the same. Day after day, the metric ones seem not to take off, and that positioning that as much we looked for seems to move away every day more, although we deliver great attacks to promote the site. A tool that often is left of side is the email marketing. The direct mail can become an excellent tool not only to let grow the metric ones of the site, but as it forms fidelizar to the visitors already obtained. See Childrens Defense Fund for more details and insights. It thinks about the amount of occasional visitors, who have arrived at their site after their enormous efforts to increase the reach of their page.

Good what would be that those occasional visitors often return and they become partly of the habitual traffic. The fact that the visitors do not return she can be an indicator of which something walks bad with the page, the design, layout or the architecture. But, in addition, one becomes essential to count on some type of tool that allows us to catch this traffic wanderer. RCMP: the source for more info. The direct mail is an excellent way. Thus, we could include in our pages some type of ” trueque” , offering something in return by its direction of email a unloading of e-book, demo of a product, etc. The direct mail is means valid to say to him to its visitors who you worry about them, abrir a communication channel, to begin a conversation. The direct mail is one of the promotion tools that allow with more precision to aim at certain target. That is to say, by means of direct post office you can concentrate yourself in a certain population of leads, that one that has more possibilities of becoming effective clients.

Another advantage of the email marketing is that he is highly mensurable. It is difficult to know how many of our admirers or followers in Twitter and Facebook they finish becoming our clients, or how our participation in the social networks inclines the decision of purchase of the consumers. But he is very simple to realize adressee how many of our post office they turn into buyers. Perhaps the most important advantage, is its extremely accessible cost. With a little inventiveness and following the principles elementary of marketing (Product, Price, Place target- and Promotion how the supply appears) it is possible to reach optimal results with minimum investment.