News

Psychologist Jaqueline Sachs

Posted on

Refer to their possession: mine car, my house, my wife,… People such as Boy Scouts would likely agree. Girls, however, playing mostly in smaller groups or in pairs. The best friend is at the heart of social life. At the games of girls, there is often no winner or loser. If some girls in certain things are competent than others, expects that they not mitihren skills to brag about.

If girls do, they be excluded mostly from the group. The intimacy is vital when girl friendships, and that’s why the girls are rather trying to forge common ground. According to a research by Donna Eder at a junior high school “popular” girls are not particularly liked: also see girls there Status differences. However, the most important asset in girl communities is proximity and interconnectedness. That’s why girl friendships are numerically limited and a popular girl friendship quotes often must deflect; that is why it is considered snooty. Boy friendships is the status of the individual in a hierarchical order of higher importance than the binding. Their friendship has samariterliches lowering of the other rather hierarchically differently classified members, admiration of one.

Already here are boys prepared for the later professional life. Of them, it is expected alone to assert themselves, to represent their interests through the use of stronger language. Girls, however, are prepared on their subsequent family world. Harmony as supreme aim of unifying language, weaken wise scientists in the linguistic behaviour of three girls after the own interests. Psychologist Jaqueline Sachs has found in its observations of preschool children aged from two to five years, that Girls the trend have their proposals with formulations like “Let’s…”, “we don’t want to” initiate, while boys often give commands. While both call styles, both the language of man, and the woman language, within the framework of its own laws work, there often are problems, if the two linguistic worlds meet.

News

Communication

Posted on

Insignio presents an eMagazine with social functions which was eMagazine yesterday, today is SocialMag. Insignio corporate publishing presents a completely new medium allows companies and their target groups to communicate effectively. Bildstark and with social and multimedia elements to the SocialMag attracts even the most discerning reader from the reserve. Communication in all directions. “The Insignio team shows the advantages in a prerelease version: the own customer magazine selection” is incorporated in the SocialMag format. First implementations for customers are in work. With SocialMag, we aim at the heart of our readers and invite them to the dialog.

We are already looking forward to the first reactions,”says Christoph Elbern, Managing Director corporate publishing the Insignio group. The Insignio team combines the competencies editorial concept and technology. We know the issues of our customers and have developed the new format itself. Now, we develop solutions for this valuable new customer loyalty tool for customers. It is ideally suited for the communication with customers, employees, and distributors.” These features distinguish the SocialMag: extraordinary pictorial language: with impressive images, SocialMag clicks right in the heart of the target group: large, animated photo galleries, photo galleries and videos invite the reader to discover. The result is a completely new image and style. Optimally matched to virtually all digital channels.

Direct dialogue through social media: SocialMag opens up new channels of communication with selected target groups. Everywhere where it makes sense, invites the editor become active. So can, for example, comments, initiated a vote or provides recommendations on a particular topic. Readers can upload their own files and to provide to others. Can be used with mobile devices: SocialMag is not a native app! The magazine is shown in the browser. This has two advantages: the Publisher can update at any time and the user must provide no storage capacity. Sophisticated Staging, simple edit: Even if the SocialMag boasts a sophisticated magazine dramaturgy, the editorial staff is relatively easy and can be changed with just a few clicks. Thus updates or additions can be performed at any time. Agency and corporate communications to remotely create and edit pages. More information under: