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Miss Switzerland

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BuF criticized Swiss CSS insurance group: image damaged again sexist advertising in the financial industry: the Swiss CSS insurance group invites to the photo contest. First ERGO, then the Zurich insurance group and now. BSA: the source for more info. This is the sure way to ruin the image of an industry”, criticized Dr. Mechthild Upgang, press officer of the Association of independent financial service bar grooves (BuF). The image of the insurance intermediary is not the best for years. The sex reward travel by ERGO and now also Zurich insurance group have done the rest all the way down to catapult the profession in view of the population. “From the public outrage the industry has learned but obviously nothing: on the occasion of the annual trade fair for the finance and insurance industry DKM in Dortmund, Germany, promotes the Swiss CSS insurance group with the slogan Miss Switzerland waiting you”.

Interested agents is it offered to cut a good figure”, by they themselves with secure one of the two Swiss beauties”” their private snapshot of memory. BSA has much to offer in this field. Dr. Mechthild Upgang, press officer of the Association of independent financial service bar trays, evaluates that as a disservice to the industry as a whole: the CSS gives the impression that all insurance intermediaries with the same incentives are to lure. For the independent insurance agents an absurdity. “Who wants it all seriousness with a such snapshot ‘ wake on the desk at the own customers and customers confidence?” About the Association of independent financial service bar grooves (BuF e.

V.) and its member companies of the Association of independent financial service bar grooves (BuF e. V.) is a consortium of experts from the insurance and financial services industry, who advise their clients and clients competently and independently from banking, insurance, investment, and investment companies. The BuF attaches great importance to the skill, professionalism, experience and independence of its members. On These quality characteristics are developed continuously meetings and congresses. Because a high-quality advice that takes into account always the individual lives of clients and clients, is paying off. The BuF members have many years of experience in the selection, handling and the provision of insurance and financial products. Build up your assets, who plan retirement, invest money, protect the worker and are considering the purchase or sale of a property here, the support of an independent financial expert is especially in demand. The products that are offered by the BuF members are as diverse as the needs of clients and customers. The financial experts between several thousand mutual funds can choose solely with money and investments. The experts of the BuF are nationwide. The BuF bundles the interests of its members and their clients/client and communicates the common concerns and claims in public and on Federal level. Press contact: independent financial service bar grooves (BuF) Bundesverband e.V. Dr. Mechthild Upgang Tel.: 0228-2426645 fax.: 0228-2426646

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Communication

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Insignio presents an eMagazine with social functions which was eMagazine yesterday, today is SocialMag. Insignio corporate publishing presents a completely new medium allows companies and their target groups to communicate effectively. Bildstark and with social and multimedia elements to the SocialMag attracts even the most discerning reader from the reserve. Communication in all directions. “The Insignio team shows the advantages in a prerelease version: the own customer magazine selection” is incorporated in the SocialMag format. First implementations for customers are in work. With SocialMag, we aim at the heart of our readers and invite them to the dialog.

We are already looking forward to the first reactions,”says Christoph Elbern, Managing Director corporate publishing the Insignio group. The Insignio team combines the competencies editorial concept and technology. We know the issues of our customers and have developed the new format itself. Now, we develop solutions for this valuable new customer loyalty tool for customers. It is ideally suited for the communication with customers, employees, and distributors.” These features distinguish the SocialMag: extraordinary pictorial language: with impressive images, SocialMag clicks right in the heart of the target group: large, animated photo galleries, photo galleries and videos invite the reader to discover. The result is a completely new image and style. Optimally matched to virtually all digital channels.

Direct dialogue through social media: SocialMag opens up new channels of communication with selected target groups. Everywhere where it makes sense, invites the editor become active. So can, for example, comments, initiated a vote or provides recommendations on a particular topic. Readers can upload their own files and to provide to others. Can be used with mobile devices: SocialMag is not a native app! The magazine is shown in the browser. This has two advantages: the Publisher can update at any time and the user must provide no storage capacity. Sophisticated Staging, simple edit: Even if the SocialMag boasts a sophisticated magazine dramaturgy, the editorial staff is relatively easy and can be changed with just a few clicks. Thus updates or additions can be performed at any time. Agency and corporate communications to remotely create and edit pages. More information under: