In addition to the categories of product design, material design and packaging design was the award in 2004 in the Category communication design introduced and has since established itself in the top flight of the main national and international competitions in this field. The submissions are evaluated according to criteria such as targeting and content, quality of design and creativity, customer relevance, efficiency, originality and innovation. At the iF Awards 2012 1,605 participants with 4.322 contributions from 48 countries have turned a total of the international jury. In the category communication design 275 works were awarded a total 1,054 submitted contributions. The winning entries appear in the iF design yearbook 2012, as well as in the iF online exhibition.
The best 100 works of 30 from the field of communication design which were submitted to this year’s competition are also February 10, 2012, during a formal ceremony at BMW Welt in Munich announced and honoured with the iF Gold Award. BIKINI the historic Arch of Zoo Berlin BERLIN was acquired in 2002 by the Bavarian House construction and in the existing portfolio of around 200 real estate incorporated. The heritage-listed buildings include the Zoo, the Bikinihaus opposite the Memorial Church, the corner building on the Hardenbergplatz Palace, the small high-rise building and a Park House. With the urban development agreement signed on October 5, 2009 at the real estate trade fair EXPO REAL in Munich was the project in the concrete implementation phase. After further detailed planning started the revitalization of end 2010. Marketing began in March 2010 in the framework of the international trade fair MIPIM in Cannes. While the brand BIKINI was first presented to BERLIN. Core which brand BIKINI is BERLIN live otherwise the motto’.