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Macromedia University

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Interface between offline and online media is often hidden from Dusseldorf/Hamburg/Bonn – companies underestimate the potential and impact of cross-media media and marketing management sales industry according to a report of the magazine. Professor Nils comes to this conclusion Andres from the Macromedia University of applied sciences in Hamburg. Andres surveyed more than 1,200 consumers to advertising memories and Kaufbereitschaften in a panel study. Many marketing campaigns pass straight at the new media in the interest of consumers. In our research, we have found that consumers still uploading advertising in traditional media feel addressed. Often be interested consumers in online media, but presents the same content and contextual and further information and functions”, explains the expert to distribution management. Especially when the present majority of consumers encounter rejection this dealing with the online media and significantly reduce the willingness to buy. Andres observed in his “Research not only inappropriate content: our studies have shown that companies primarily focus their marketing content to a range of media”, the scientist explained another problem.

The professional management of the interface between online and offline media will simply disappear in most cases. As a result, Andres sees that suffers not only the effectiveness of our marketing activities. Media budgets could be relieved in his opinion by a professional cross-media management up to 30 percent or more effectively distributed. For planners of marketing activities and advertising campaigns using interactive and cross-media campaigns is a must, to bind customers to increase consumer acceptance and identification with a brand”, says Renatus Zilles, CEO next ID, in the run-up to the Dusseldorf exhibition and Congress OMD, which covers key trends in digital marketing from 17 to 18 September 2008. The potential of the dialogue is often not enough exhausted. Many campaigns will focus initially generating brand contacts, addresses and opt-ins, instead of the ball to absorb and to enter into direct and interactive dialogue with the customer”, criticized Bonn Zilles value-added services expert compared to the magazine of NeueNachricht.

At this point, the telephone contact could play out its strengths. A truly integrated and cross-media campaign should take into account therefore whatever the voice channel. See also to the OMD: online-marketing-duesseldorf_2008_Programm.pdf. Editorial medienburo.Sohn Ettighoffer Strasse 26 A 53123 Bonn Tel: 0228 620 44 74 fax: 0228 620 44 75 mobile: 0177 620 44 74 E-Mail:

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Roli Hofer Car

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The benefits of car insurance on the point brought spring is new car time. Therefore boom have also auto insurance. To make known the TCS car insurance Serranetga launched an interdisciplinary ad campaign and brings all the advantages of the TCS in car insurance in just a word on the point. At the TCS car insurance is more in it than in conventional car insurance: the premium discount up to legal protection, the customer receives more services for less money. The campaign by Serranetga is right here and waiting with an idea that is as simple as it is effective: the two tags Auto and Insurance serve as clamps and are filled with the various advantages of the TCS car insurance. So was new from Car insurance Autoverkehrsrechtsschutzfahrtrainingokorabattpramienreduktioninklusivesicherheitspaketversicherung. The idea has been implemented as obvious text solution in the form of print ads, posters, flyers and banners including Special formats.

In addition the campaign with an incredibly fast spoken radio spot was waiting, which was recorded by a spokeswoman for specialized rapid response. Appropriately designed a give-away to the idea: the TCS multifunction car tool. The first 3000 people who requested a quote, had a right to this 9-in-1 tool. The campaign objectives were achieved within shortly. Special formats: apps.serranetga.com/chr/tcs/ responsible at TCS: Jerome Carruzzo (senior marketing project manager) responsible for Serranetga: Nadine Rapp (overall responsibility), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer (text), Roli Hofer (art direction), Jessica Baker ha (project coordination), Fabian Keller (strategy), Christos Margaris, Erwan Eydt (programming), Hastings AG (radio spot production) about Serranetga Serranetga is a full service digital agency headquartered in Zurich. Due to the forward-looking network creation, media and technology, the agency creates digital advertising from a single source.

Serranetga prevailed in this country since first hour as a pioneer in the field of online advertising and social media and a pioneer again and again: the agency turned advertising on Facebook, for example, as a first in the Switzerland, provided with an in-house team of seeding for maximum viral effects reached greatest with real time bidding links possible as well as high-quality ranges and optimized so the advertising francs for their customers. The company employs 30 people. The triumphal procession of digital media is not to stop, and is still gaining momentum. Serranetga follows this belief. more information: Remo Prince, partner, Serranetga AG, Zurich + 41 79 237 52 08, Daniel Leuenberger, Oppenheim & Partner GmbH (Press Office) + 41 78 807 86 89,

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Interests Company

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Successfully through promotional, advertising and giveaways of the market on which the companies must compete at the present time, is very tough and the competition is stronger than ever. Therefore, each company must take special measures if she want to keep on their market segment, and if it wants to improve its own sales. Throw just new products on the market is often not the best way, because for this advertiser means you must sort out other aspects, to ensure the success, these new products will bring. An intensive advertising campaign is one of the most important aspects when one has designed a new product, and it must be ignored in any case. Customized advertising can bring a breakthrough in an advertising campaign, because they offer a number of very special advantages that allow each campaign particularly well and just put in a. It is no wonder that at the present time so many companies use this advertiser means the use, because they can really make a big difference.

An important point which must necessarily apply to the advertiser means of a Werbekampagen, is that the promotional gifts should have a practical use for the everyday life of the recipient. This ensures that the giveaways are used most frequently and a promotional message on these advertising media can deliver similarly good results. Customized advertising provide exactly this advantage, and have also have another advantage, which can increase the effect of advertising in the height. You are precisely tailored to the interests and needs of the potential customers or your important business contact, which means that he soon love will win this giveaway, and therefore also very positive towards your company will be. Alone the fact that you knew about his interests, will undoubtedly impress him, and make him feel, that you and your company especially receptive and attentive to the problems and Interests of your customers enter and find therefore intelligent solutions. Customized advertising here ensure that the potential customer, or important business partners, wins a very good opinion about your company and in his next purchase decision guaranteed for your products and brands will decide, as he has made very good experiences with your company. This is the reason why this ad so often used by companies for their advertising campaigns.

It is very easy to plan a good advertising campaign, which sustainably improves the company’s success with them. It is also necessary that you know well about your business partners, because otherwise you can customise individual advertisements for the corresponding contact. Customized advertising can therefore best unfold their full potential if they were planned with great care and skill. In this way, you will impress your partners and customers also undoubtedly for the products and brand of your company. Therefore you should if you the next time want to publish a new product or a new brand on the market, rely on these promotional gifts in your advertising campaign. It is really easy to create a good advertising with you, and you will be certainly impressed, this type of advertising is how awesome. Oliver Smith

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Effective Advertising Campaigns

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An effective and efficient advertising medium for the POS and project business due to the increasing proportion of digital advertising media, the use of monitors and terminal systems is increasingly popular banner stands. However, classic media such as mobile presentation systems are effective supplements, to a direct communication without intermediate media. In particular banner stands are common advertising just for the POS – or the project business, since they can be installed quickly and easily. The banner stand thanks to the light weight and high mobility can be used as a mobile billboard advertising virtually anywhere. The tool-free Assembly makes a presentation system for the project area the banner stand, because the construction can be done in just a few minutes on the spot by just one person. The banner stand ensures optimal use of advertising space by the simple and sleek design of the system. This is the mobile presentation systems and just the banner stands in the foreground.

The interchangeable advertising space can be adapted for each appearance and exchanged and therefore offers for every occasion the perfect advertising speech. The giant banner stand offers even a huge advertising space. With the dimensions of 135 x 200 cm, the system offers a striking presentation space that large and eye-catching is the own advertising scene in scene. The production agency LA CONCEPT offers the banner stand of giant, in addition to many other systems, as experienced in the presentation and booth area. With specialization in the area of mobile advertising presentation, which banner stand can be transported by LA CONCEPT and, despite its size, the banner stand giant easily accessible by car. To facilitate considerably the transport, transport bags are used. This allows transporting protected on repeated missions, as well as the subsequent storage. For more information for the effective and mobile communication, as well as to the price performance specialist, the giant, banner stand on mobile presentation systems/bannerstands.

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Personal Communication

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Interview with Robindro Ullah, head of HR marketing and recruiting South Deutsche Bahn AG has discovered the PR staff communicate for themselves. “PR versus HR: who has the license to the personal communication?” was the title of a forum of the Leipzig Public Relations students a week ago. Is the relationship between HR and PR so conflict-laden? How work together both disciplines in personal communication? Who has the hat in the communication? These are some of the questions, the PR journal and the karriere.blog in a lengthy interview had asked an expert of personal communication. Interlocutor was Robindro Ullah, head of HR marketing and recruiting South of Deutsche Bahn AG. The leading German PR Portal cooperates on this issue with the leading Austrian career portal karriere.at, whose blog is one of the most famous Karriereblogs in the German-speaking world. Robindro Ullah: ‘Employer communication’ thing by HR Among them, he understands all communication to applicants, the employer branding through the Personnel marketing up to the recruitment.

The PR should be a more coordinating and giving advice to the part role in human communication. HR is however currently still do not present enough and would have to set stronger impulses. His message to the PR is to recognize the HR sector as a full partner, with which it cooperates on par. The PR difficulty occasionally with the idea to let employees in staff communication Word. He advocates to make those who want to communicate, and to take occasional problems in purchase.

This is better than to slow down all. What advice does he give companies that want to build their personal communication? From his point of view, what are the most important communication channels? Where can HR you learn marketing? Which employer brand is it convincing? In the interview, (almost) all aspects of staff communication come to the language. Robindro Ullah addresses other issues that HR and PR move. About the discussion, whether connected social media directly to the Board of Directors should be and not on the PR. The PR journal and the karriere.blog publish excerpts of the conversation – on Monday, may 27, 2013, at the same time but with different focuses. On June 3, 2013, the PR journal published a second part of the interview. The HR Portal Crosswater job guide provides a further exclusive excerpt of the conversation with Robindro Ullah. “Topics include: Facebook has become a recruiting tool?”and what properties should bring a recruiter today?”.” The interview was conducted by Helge Weinberg, Advisor for communication in Hamburg. Strategic communications, personal communications/HR-PR, and junior campaigns are topics in his blog. He is correspondent Hamburg Northern Germany of the PR journal and there specializing in personal communication.

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Insurance Customers Are Looking For Strong Partners

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wvp their advises insurance companies to make relevant and tangible brand Stuttgart, April 20, 2011 a clear brand image of insurers has both a positive effect on the overall satisfaction of the customers, as well as on customer loyalty. Two recent studies of management consulting come to this conclusion MSR consulting. For the wvp GmbH the studies make it clear that the confidence of customers have in the brand of the provider of high importance is especially for intangible products such as insurance. The Stuttgart advertising agency advises insurance companies therefore, even much more to strive for a consistent and distinctive communication and experience of their brands. Much more than just the logo in advertisements and TV commercials among the successful communication of a brand to show.

Includes a strong brand name that identify the employees with the company and the products. Consumers have a good feel for it, whether a consultant with the products feel comfortable, that he brings to the man”, says Anette Rottmar, Products such as insurance companies make special demands on their marketing director of the wvp GmbH. Beratungsintensive. The insurance broker must be well informed of his or her employer and also motivated before the product is presented to potential customers. Therefore insurance companies very careful consideration, how your employees communicate a product and providing them with an attractive and useful information material.” In addition, the Stuttgart advertising agency criticized too many campaigns of the insurer to focus only on the image of the company and only very inadequately to communicate the benefits offered by the company through its products. According to the wvp fizzle means of communication, where the consumer can see no relevance to your life situation and your own needs. More clearly perceived the brand image of an insurer, customer satisfaction is higher, so the study of MSR consulting. A clear brand was particularly for private health insurers and legal protection business specialists an important driver of satisfaction.